Susie’s New Wave Nightclub
brand identity/web design
Susie’s New Wave Nightclub is a 1980’s themed nightclub offering much more than the cliche 80’s night experience. The venue caters specifically to those who are fans of 80’s new wave, a music movement featuring popular but alternative artists such as The Smiths, Blondie, and The Cure.
This branding project was a rework of a previous identity and features a collateral campaign with buttons, stickers, coasters, and apparel as well as social media posts and a website.
The social media suite features a set of Instagram story posts, a Twitter banner, and feed posts promoting trivia nights related to 80’s music. While the overall experience is intended to be less than cliche, the basic motifs of the brand’s identity still follow the classic 80’s neon color palette as well as incorporating grids and gaudy typography.
